Category: Digitalization

The Rise of Search Engine Marketing

  South Africa has a total population of 55.2 million people with an urbanisation rate of 66%-28 million (52%) people utilise the internet in some format, this has increased by 7% since Jan 2016. The rise of digital has seen people utilising it more to access information on a daily basis. Than...

The digital landscape and transformation in South Africa

The digital landscape in South Africa has seen much growth in the past years, and the number of users is expected to grow to at least 28.6 million in 2017 from 26.84 million in 2016. These findings translate to 52% penetration into the market. Digitalization has already disrupted the mobile industr...

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