Author: Neo Moloko

South Africa has a total population of 55.2 million people with an urbanisation rate of 66%-28 million (52%) people utilise the internet in some format, this has increased by 7% since Jan 2016. The rise of digital has seen people utilising it more to access information on a daily basis. Thanks to the internet and globalisation, we are all inter-connected and informed about what is happening around us through desk...

It has been said over the years that technology has taken over our lives as consumers. Digital disruptions are still on the rise and have changed the way consumers interact with brands. Consumers want more than product from brands, they want experiences, they want brands that constantly strive to make their lives better. According to Euromonitor (2018), “consumer expenditure is expected to grow at its strongest ra...

Strategy is an important aspect for any organisation; it is the foundation of every solution provided for organisation and it supports the creative direction. Strategy can be defined as an action plan designed to assist in achieving long-term goals of an organisation. A strategy is built from insights that are gathered through extensive research. With research, brands are therefore able to understand the market; how...